OI — Absolute Beauty

Meet OI - our best-selling, award-winning collection infused with Roucou oil. Suitable for all hair types, OI products give extraordinary shine and softness.

Our best-selling and award-winning


OI family acts as both a daily routine and styling agent.

Formulated with Roucou oil, the products give extraordinary shine
and softness to any kind of hair.

Features and Benefits

FEATURES
- A rich fragrance
- Each product has multiple benefits for your hair +skin
- Roucou oil protects hair against the effects of aging and environmental damage

BENEFITS
- Hair is instantly softer
- The detangling action of Roucou oil leaves your hair easier to comb

OI is a product range dedicated to absolute beauty for all types of hair and skin

The name OI comes from the ancient Eastern idea of harmony through the balance of opposite forces. In an effort to create balance between the senses, multiple benefits and effectiveness, OI lets you see immediate positive results from your first use.

Advanced formulas

Extremely rich in beta carotene (which has a restructuring effect on the hair), Roucou oil reduces cellular damage from UV rays, as well as helping to prevent the signs of aging. All products are both sulfate and paraben-free.

All OI  products contain Roucou oil, an antioxidant-rich plant from the Amazon

Elegant and sustainable design

The carbon dioxide emissions deriving from its production are offset with reforestation and woodland protection projects.